Gold and bronze for Intent Creative and healthAbility at the Transform Awards ANZ 2022

Lisa Burns - Founder and Creative Director of Intent Creative at the awards ceremony in Sydney.

We are so excited to share that Intent Creative and healthAbility received two awards at the Transform Awards ANZ 2022!

🥇Gold for Best corporate rebrand following a merger or acquisition
🥉Bronze for Best visual identity from the healthcare and pharmaceutical sector

We are beyond grateful and thank the Intent Creative team, especially Lisa Burns - Founder and Creative Director, for their human centred approach for this massive body of work over an 18 month period. Lisa really put her heart and soul into our re-brand and beyond and it's a privilege having her as part of our team.  Her leadership, dedication, creative talent and expertise was pivotal in unifying our team, clients and community together under one name. 

Following our merger with a neighbouring community health provider, we continued to operate under a family of brands. After an in-depth and extensive brand strategy, along with research and development by Intent Creative, a decision was made to unite all services together under one name, healthAbility, in a campaign to truly bring the community together. This involved a collaborative and co-design process with our Marketing and Communications team, together with insights from the Executive team and suggestions from Service Team Leaders and staff to create accessible and welcoming materials. Thank you to all those involved in this huge and amazing endeavour. 

The Transform Awards ANZ programme reflects agencies and creative teams which exhibit the very best in transformational and strategic brand development across the Australia-New Zealand region. The awards night was held in Sydney on 24 November 2022. Many thanks to Transform magazine for creating a wonderful event celebrating transformative brand strategy and execution. Find out more about the winners here. 

You can also view the project page here.